Web 2.0 vs 3.0
I just read a couple of really interesting articles that describe the evolution of the World Wide Web as seen through the lens of changing social constructs.
The basic idea is that the Web originated as a location for users to consume content, meaning that web sites held information and people would visit and consume content. In this first iteration, the ability to interact was extremely limited given that there was an established relationship between the creator of the content and the audience.
As time progressed, and new technologies emerged, the Web transitioned into a new iteration called Web 2.0, kind of like version two. The big idea with this iteration is that the new version turned into an enhanced Web 1.0, allowing users to generate content and build communities virtually. Instead of a creator--audience relationship, users of the internet were now given the opportunity to generate their own content. Popular examples of these types of interactions include podcasting, blogging, social media, and networking. Emerging technologies and access are associated with this change.
As technology improves and users find new ways to interact online, a new evolution called Web 3.0 is expected. The big idea here is that web searches will be semantic, meaning that computers will be able to understand and contextualized words. When "computers" understand words, or have some form of artificial intelligence, they'll be better equipped to produce different search result. There is a significant impact that will result from this because instead of the creator--audience or audience as creator structure, the web itself will be used to create a new participant in online exchanges. Data will be ubiquitous and online interactions will be individualized.
Exciting times ahead!!
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